Starting out in 2007 with only 139 KD, a passion for chocolate and a BlackBerry handset, Rakan AlFadhala and three of his cousins attempted to turn their homemade molten cakes into a business.
How did they get word out on their molten cakes, well, BBM was mainstream, everyone had a Blackberry and at least 100 Contacts. Here’s what Rakan had to say about using BBM in their Business:
“Let’s face it, we’re all hooked on BBM and we had already been contacting friends and family via BBM to keep them updated on our new business. We started by changing our BBM display pictures to photos of our signature molten cakes, and our status to our slogan, ‘when deliciousness speaks chocolate’. Our contacts then started sharing our messages and pin with others. BBM was free and all we could afford,”
Thats not all…
For Chocolateness, competitions help drive awareness about products and increases footfalls at the store. “We simply blast out a series of questions to our contacts and whoever is the first to answer correctly would win a dozen of our signature chocolate molten cakes delivered right to their doorstep. The response over BBM has been astounding!”
The Chocolateness team started off with approximately 1000 contacts. Two years later, they now have over 12,000 customers registered for their home delivery service.
Way To Guys! Allah ewafegkoum!
To Order from Chocolateness call them on: +965-22960606
Or Visit: www.chocolateness.net